Toyota Giving

live.well.together

Toyota

Celebrating the 25th Anniversary of Lollapalooza

Now that we’ve caught our breath from Firefly, we’re heading to the Windy City, where we’ll be posting up on Chicago’s Front Lawn—a.k.a. Grant Park—for the twenty-fifth edition of Lollapalooza!

From Stagecoach to Firefly, we’ve been setting up shop at music festivals around the country along with our friends at VH1 Save the Music Foundation to teach excited festival-goers about the importance of music education in their local schools.

If you plan on being among the party people at Lollapalooza, stop by the #ToyotaGiving space and share with us what music means to you on one of our globes. Then add your response to our installation, snap a picture of it, and share it with your friends on social media using #ToyotaGiving.

If you can’t make it to Lollapalooza, you can still help us raise awareness about the importance of music education in schools by sharing what music means to you on your Facebook, Twitter, and Instagram using #ToyotaGiving.

See you at Grant Park!

posted July 27th, 2016

Toyota Giving headed to The Woodlands @ Firefly Music Festival

We’ve packed up from both Country 500 and Sasquatch, and are heading to Dover, Delaware, where we’ll be setting up shop at the Firefly Festival.

Just like the festivals we’ve been at earlier this year – Stagecoach, Country 500 and Sasquatch, we will be bringing our #ToyotaGiving activation to Firefly to raise awareness about the importance of music education in schools with our partner VH1 Save the Music Foundation.

If you’re going to Firefly, come by the #ToyotaGiving space, where you’ll be able to share your answer to the question “What does music mean to you?” Write it down on one of the globes that make up the illustration, take a snap, and share it on your social media channels with #ToyotaGiving to help spread the word.

If you can’t make it to Firefly, you can still help us raise awareness by sharing what music means to you on your Facebook, Twitter, and Instagram using #ToyotaGiving.

See you guys at Firefly!

posted June 13th, 2016

Share the love for #ToyotaGiving @ Sasquatch and Country 500!

We are right in the thick of the music festival season. It seems like it was only yesterday that we wrapped the first year of our partnership with VH1 Save the Music Foundation by helping bring music education back to LaPlace Elementary School in Louisiana. This year, #ToyotaGiving is once again partnering with VH1 Save the Music Foundation at music festivals across the country, to raise awareness about music education in schools.

Last month, we kicked off the season at Stagecoach in Indio, California, and this weekend we are covering both the East and West Coasts for festival fun. This weekend, we’ll be in Daytona, Florida for Country 500 AND the Gorge Amphitheater in Washington State for Sasquatch. At both festivals, we want YOU to stop by the #ToyotaGiving installation and share your answer to the question, “What does music mean to you?” by writing on the multi-colored globes that make up the piece of art itself. By the end of the festival, the inspiring answers will fill the piece; a living testimony to the power of music and importance of music education.
Even if you can’t make it to Country 500 or Sasquatch, you can still participate in the program. Share what music means to you on your social media accounts using the hashtag #ToyotaGiving, and you can help to bring awareness to the importance of music education in our public schools.

At the end of the festival season, #ToyotaGiving and VH1 Save the Music will donate $30,000 to a public school with music education needs, ensuring that the power of music will continue to influence the community for generations to come.

posted May 25th, 2016

Kicking off 2nd year partnership with VH1 Save The Music at Stagecoach

It seems like it was only yesterday that we wrapped the first year of our partnership with VH1 Save the Music by helping to bring music education back to LaPlace Elementary School in Louisiana, but it’s already festival season again. This year, Toyota Giving will once again be partnering with VH1 Save the Music at music festivals across the country, raising money for one deserving school’s music education program.

We’re launching this year’s program at Stagecoach in Indio, California. Festival-goers are invited to stop by the Toyota Giving installation at the country-music fest, where they’ll be able to share their answer to the question “What does music mean to you?” by writing on the multi-colored globes that make up the installation itself. By the end of the festival, the installation will be filled with hundreds of inspiring answers, a living testimony to the power of music.

Even if you can’t make it to Stagecoach, you can still participate in the program. Share what music means to you on your social media accounts using the hashtag #ToyotaGiving, and you can help to bring awareness to the importance of music education in our public schools.

At the end of festival season, Toyota Giving and VH1 Share the Music will donate $30,000 to a public school with music-education needs, guaranteeing that the power of music will continue to influence the local community for generations to come.

posted April 29th, 2016

Santigold + New Music program in New Orleans!

This year, at Lollapalooza, Outside Lands, Nocturnal Wonderland, and Life Is Beautiful, Toyota asked music fans to share what music meant to them. Festival attendees wrote their answers on a leaf, then posted the leaves to the Whispering Willow Tree, a giant neon sculpture that traveled to each of the festivals. For every fan who shared their response on social media using the hashtag #ToyotaGiving, Toyota donated $1 to VH1 Save The Music. Even musicians playing the festivals got in on the act: Dan Deacon, Cold War Kids, and Gary Clark Jr. all shared what music meant to them.

Now, with festival season in the rear view, Toyota and VH1 Save The Music are giving back. Together with the help of music fans around the country, they’re donating $30,000 to LaPlace Elementary School outside of New Orleans, LA, to be used to fund an instrumental music program for the school—the first such program at the school in over a decade. With the grant, LaPlace Elementary will be able to hire a music teacher and provide instruments for their students to use.

The grant will be presented to LaPlace Elementary on Friday, October 30, at a special assembly at the school. Genre-defying artist Santigold, who will be headlining that weekend’s Voodoo Music + Arts Experience in New Orleans, will perform a special concert for the students—who will then repay the favor by demonstrating their new music curriculum. It’s a fitting end to an unforgettable festival season.

posted October 30th, 2015

Duran Duran did it, you can too!

Last night Duran Duran stopped by the Whispering Willow tree to let us know what music means to them.

Duran Duran

Music is love! Help spread the word. #ToyotaGiving

posted September 27th, 2015

Toyota is in Vegas for Life is Beautiful

We’re in Downtown Las Vegas for Life Is Beautiful. Sunday is the last day for festival attendees to stop by and help spread the word of our partnership with VH1 Save the Music to help ensure that music instruction remains a vital component of a complete education.

To continue the festival tour at Life Is Beautiful, we’re encouraging music fans to visit our Whispering Willow tree and share what music means to them by hanging a leaf on the tree and posting a photo of the response socially using #ToyotaGiving. For every social media post with the hashtag, we’ll donate $1 to VH1 Save the Music. By the end of the festival, the tree will be blooming with music’s collective importance, and we’ll be closer to our goal of restoring or implementing a musical instrument program for an entire school.

If you can’t make it to the festival, share on Instagram, Twitter or Facebook what music means to you from home and Toyota will still donate!

Since kicking off the #ToyotaGiving activation at Lollapalooza and making appearances at Outside Lands and Nocturnal Wonderland, artists from Gary Clark Jr to Dan Deacon to Børns have stopped by the Toyota tent to write a leaf and lend their support to the cause. And even if you can’t make it to Life Is Beautiful, you can still help us reach our goal by sharing what music means to you on your social networks with the hashtag #ToyotaGiving.

posted September 27th, 2015

#ToyotaGiving heads to Nocturnal Wonderland

We’re setting up camp for our third festival stop, Nocturnal Wonderland, just outside of Los Angeles. From September 4th to 6th, we’ll continue spreading the word of our partnership with VH1 Save the Music to help ensure that music instruction remains a vital component of a complete education—and we’re doing it with the help of music fans like yourself.

At Nocturnal Wonderland, we’re encouraging music fans to visit our glowing, life-size Whispering Willow tree and share what music means to them by hanging a leaf on the tree and posting a photo of the response socially using #ToyotaGiving. For every social post with the hashtag, we’ll donate $1 to VH1 Save the Music. By the end of the festival, the tree will be blooming with music’s collective importance, and we’ll be closer to our goal of restoring or implementing a musical instrument program for an entire school.

We’ll also be hosting performances from the Hooptown Hotties, who’ll be lighting up the crowds with their fiery hoop dancing.

Since kicking off the #ToyotaGiving activation at Lollapalooza and making an appearance at Outside Lands, artists from Gary Clark Jr to Dan Deacon to Børns have stopped by the Toyota tent to write a leaf and lend their support the cause. Can’t make it to Nocturnal Wonderland? You can still help us reach our goal by sharing what music means to you on your social networks and include #ToyotaGiving

posted August 28th, 2015

#ToyotaGiving partnership with VH1 Save the Music kicks off at Lollapalooza

Toyota will be on the ground in Grant Park for Lollapalooza in Chicago this year, at the Toyota Music tent and the Downside Up tent. From July 31 to August 2, we’ll be partnering with VH1 Save the Music to help ensure that music instruction remains a vital component of a complete education—and we’re doing it with the help of everyday music fans.

We’ll be encouraging music fans at Lollapalooza to interact with their social networks, generating conversation about the importance of music through interaction with our glowing, life-size Whispering Willow tree. Fans will write what music means to them on a leaf, which they’ll then hang on the psychedelic arbor and post pictures of their response to their social media accounts with the hashtag #ToyotaGiving. For every social post, we’ll donate $1 to VH1 Save the Music. By the end of the festival, the tree will be blooming with music’s collective importance, and we’ll be closer to our goal of restoring or implementing a musical instrument program for an entire school.

logo

The VH1 Save the Music Foundation is a non-profit committed to ensuring that music instruction remains at the center of a complete education. Since 1997, Save the Music has partnered with more than 1900 public schools in 231 school districts to give children the tools and confidence they need to excel in academics and in life. #ToyotaGiving and get involved at vh1savethemusic.org, and join the conversation on Facebook, Twitter, and Instagram by connecting with us at @vh1savethemusic

 

posted July 24th, 2015

Hiring Our Heroes and Toyota team up at Stagecoach Country Music Festival!

 

 

 

 

At Stagecoach Country Music Festival in Indio, Ca on April 25-27, 2014, Toyota is partnering with the Hiring Our Heroes to encourage attendees to support military families by answering the question “Who’s Your Hero?” via Twitter, Instagram and Facebook tagged with #ToyotaGiving to help raise funds for the organization.

 

Individuals can post a photo with their friends, family, or another “Heroes” of their choice and for every photo posted using #ToyotaGiving, Toyota will donate $3 to Hiring Our Heroes, up to a total of $2,500.

 

HOH_ToyotaGiving_Stagecoach

Hiring Our Heroes, a program of the U.S. Chamber of Commerce Foundation, launched in 2011 as a nationwide initiative to connect veterans, transitioning service members, and military spouses with meaningful employment opportunities. Working with the U.S. Chamber of Commerce’s vast network of state and local chambers and other strategic partners, our mission is to create a movement to hire top military talent in hundreds of communities across America.

 

posted April 21st, 2014